Yahoo to Offer A Network For Web Ads On Cellphones

Yahoo is moving to secure a position on the next Internet battleground: Web search and advertising on cellphones.

The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And Yahoo is offering tools to help publishers customize their content for easier use with its mobile search service.

Yahoo’s network of publishers at this point is tiny — three Web services, including MobiTV, a video service to be used with cellphones; Opera, a maker of Web browsers; and Go2, a Yellow Pages site. But the company said it planned to expand the network quickly over the next few months.

“We are being very aggressive on mobile and moving extremely fast to get the building blocks in place,” said Steve Boom, Yahoo’s senior vice president for broadband and mobile. “We felt that business services for publishers is something that was lacking.”

From nytimes

Nokia, Yahoo! partner on mobile messaging

Nokia announced that it would expand its existing partnership with Yahoo! to include Yahoo! Mail and Messenger services on its Series 40 platform mobile handsets. "Our extended partnership with Nokia will allow tens of millions of people to access their favorite Yahoo! services on the move," Yahoo! senior VP of connected life Marco Boerries said in a prepared statement. "Yahoo is looking forward to continuing to work with Nokia to bring users compelling mobile Internet services on an even wider range of handsets." Nokia declined to disclose financial terms of the deal. It first teamed with Yahoo! in April 2005.
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