3jam Launches SuperText
For more on SuperText:read this release
The Magic of Messaging: This blog contains stuff related to E-Mail, SMS,Text Messaging, Instant messaging, MMS etc (Mobile/Internet/Wireless/Text/IM)
About Me
|
Labels: messaging, mobile advertising, SMS, telecom, texting
Labels: Mobile Content, SMS, texting
The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And Yahoo is offering tools to help publishers customize their content for easier use with its mobile search service.
Yahoo’s network of publishers at this point is tiny — three Web services, including MobiTV, a video service to be used with cellphones; Opera, a maker of Web browsers; and Go2, a Yellow Pages site. But the company said it planned to expand the network quickly over the next few months.
“We are being very aggressive on mobile and moving extremely fast to get the building blocks in place,” said Steve Boom, Yahoo’s senior vice president for broadband and mobile. “We felt that business services for publishers is something that was lacking.”From nytimes
Labels: mobile advertising, Mobile Content, Yahoo
According to a new report issued by market intelligence firm iSuppli, premium mobile content providers and aggregators earned $7.7 billion of the total $16.3 billion mobile content market in 2006--mobile operators raked in $4.4 billion from content, while content enablement platform providers claimed the remaining $4.2 billion. iSuppli forecasts the overall mobile content market will grow to $35.3 billion by 2011, $19.3 billion of which will line the pockets of providers and aggregators--the report adds that full-track downloads, ringtones and related music services will account for nearly half of all content revenues.
"Bringing content to a handset is a very complex and fragmented process with an assortment of partners and ever-changing proportions of on-deck and off-portal transactions," said iSuppli, principal analyst for multimedia content, services and infrastructure Frank Dickson in a prepared statement. "In some instances, players in the value chain will be partners and in some instances, they will be competitors. However, we will see a more simplified ecosystem in the future as companies such as Amdocs, Nokia, Real Networks and Sybase have led a wave of acquisitions in the space that measures in the billions of dollars. Furthermore, the acquisition wave seems to be intensifying."
ReportLabels: Mobile Content, Music, Ringtones